Vivo Point Mall - Add money to buy
01
Project background:
The exchange cost of some high-value goods in the existing points mall is higher, so the addition of points + cash will increase the form of exchange.
Project objectives:
(1) Realize the payment method of points plus money, promote the consumption of points, and enhance the activity of points users
(2) Quickly launch new functions to test user acceptance and satisfaction
Target users:
vivo points mall users
Measurement criteria:
The number of orders purchased with money and the conversion rate of orders
02
Design objectives:
(1) Clear user interface to conform to the user's use logic
(2) The use of limited picture resources to allow users to have a comprehensive understanding of the product, reduce the user's decision cost
(3) Use the innovation of interaction points to attract users
Design idea:
(1) Business details: Put the price of the product above the name of the product, emphasizing the key information that users need to obtain in this interface
(2) Business details: picture view using click/drop down to enlarge the form of the picture, convenient for users to view the picture, while adding product tag, make up for the shortcomings of insufficient pictures
(3) Business details page: Join the wish list/cancel to join the wish list have small dynamic prompts
(4) Business details page: In the two interfaces of "insufficient inventory" and "insufficient points", if the user stops, there will be a small bubble prompting the user to add the product to the wish list
